we belive eating healthier is not a compromise.

With a focus on fun, quality and taste, we create discover-worthy brands and products, immersing consumers in the sensory-based enjoyment they crave.

Making Sustainable
Food Accessible

01
No almonds. We focus on ingredients that are environmentally sustainable, wrapped in a creative package that is accessible to consumers on both sides of the health food aisle.

The Consumer
is Queen (or King)

02
Every important brand and product decision point is validated with consumers through research. We ensure consumers 'love it!' before going to market.

When Others
Zig, We Zag

03
Have fun like a junk food brand, with the functional benefits of a health food brand. Aspiring to the best of both worlds, we challenge category norms with a focus on discovery and mystery – never sacrificing quality and taste.

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